Embrace sustainability in style with Ecolook

Taking a plunge into the world of slow fashion is a step that can’t happen overnight. But small and steady steps towards coming to terms with how fast fashion, no matter how fancy it sounds is not the way out in the long run but slow fashion is- wisdom and grace lie in embracing that eventually both for oneself and the nature that surrounds one.

‘Sustainable fashion’ is one of the latest buzzword that’s circulating in the entire industry but what is it actually? Is it just another marketing jargon or is there something more substantial that exists beyond it?

Well, in short. Sustainable fashion is a movement that creates clothes that are environmentally friendly. Ecolook from India is one such brand that weaves its garments with the threads of sustainability, believing and promoting the belief that sustainability and only sustainability could nurture nature and make the world a healthier place.

Ecolook, one of the defenders of environmental ethics in the Indian fashion industry believes in going to great lengths to ensure that the entire supply chain starting from harvesting the cotton to the ultimate sewing including the processes in between are all organic.

Their products range from garments to accessories, leather wallets to zero waste necessities.

“I started embracing the culture of slow fashion with Ecoloom and since then it feels like a huge weight has been lifted off my shoulders! Before Ecolook happened, I was always under pressure to buy a new outfit for every occasion. Now I’m taking my own time to think through all of my purchases and thus focusing on buying better quality than quantity. Ecolook helped me publicly end my affair with fast fashion!” says Janani, en employee from the house of Ecolook.

Ecolook is a sister concern of Ecoloom Pty Ltd that has been launched in India. Aligning its goals with that of UN, Ecolook also believes that environmental justices are a reason to initiate a change in the outlook of how brand’s should carry out business.  Selling handmade products ranging from pocket-friendly prices, the brand carefully oversees its entire supply chain so as to ensure fair working wages to the ones in between.

All in all, it has been seen that fashion is the most easily accessible as well as understandable consumer good crafted for shoppers so as to initiate them to opt for sustainable purchasing decisions. And keeping that in mind, Ecolook is all set to conquer the fashion parade with their belief of sustainability.