Support Artisans, Lower Your Carbon Foot Prints - Equitable Marketing Association

Support Artisans, Lower Your Carbon Foot Prints

The Bubble Has Burst

It’s often said that myths are meant to be broken. Since time immemorial, myths came into being and enjoyed its fair share of popularity. They grew around each and everything. When we look around ourselves in the twenty first century, we find that there are urban myths too. Myths are quite interesting in nature. Way back in 1957, famed philosopher, thinker and writer, Ronald Barthes in his renowned book, Mythologies, showed how myths operate and become unquestionable after a certain point of time by creating a strong notion of truth. With the passage of time, myths fall apart into pieces, often at the stroke of a gentle touch, in a certain given circumstance. Likewise, there were various myths regarding the fast fashion, which were fabricated by the industry over the years due to some obvious reasons, in a very subtle manner. In recent times, those myths have faced serious resistance. This has resulted in our crystal-clear understanding of the other side of fast fashion – an array of health hazards and environmental risks. 

Alarm Bells, Ringing Fast

Lately, we have encountered with several reports regarding our environment which document the sharp rise of global carbon footprints. These reports indicate the sheer downfall of our ecosystem and the possibility of an even worse scenario in the near future. These stats are bound to create jaw-dropping reactions as they continue to pass on the disturbing information that the alarm bells are ringing fast. One has to take a note of the fact that, unless these reports are taken seriously care of, until we make conscious moves by acting responsibly, we would be inviting trouble. We must remember that if the ecological balance of our planet gets disrupted, we would be in a complete mess. We need to take rapid actions in the form of making necessary changes in our basic approach towards the long journey called life. Without further delay, we have to start the rebuilding process and that too on a war footing.

Safe Passage, Green Passage

The only way out from this topsy turvy situation happens to be going green. We need to opt for the eco-friendly fashion gears and accessories as soon as possible. There are a lot of popular misconception regarding slow fashion, most of them gradually getting shattered into pieces though. The reality is, slow fashion produces some of the finest clothing gears so far as the style quotient is concerned.

The Made Easy

Are these much-needed changes seem to be too difficult to execute? You don’t need to worry about it, even a bit, with the sustainable jute bags from Ecolook at your side. It’s high time that we switch to jute bags for shopping and contribute to the continuous efforts made by this Kolkata based slow fashion brand and at the same time remain stylish with a difference. They deserve a huge pat on their back for upholding the beautiful creations of the gifted artisans from several corners of India at the global stage, apart from creating mass awareness about our environment and initiating green way of styling.  

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