Year: 2021

Taking a plunge into the world of slow fashion is a step that can’t happen overnight. But small and steady steps towards coming to terms with how fast fashion, no matter how fancy it sounds is not the way out in the long run but slow fashion is- wisdom and grace lie in embracing that eventually both for oneself and the nature that surrounds one.

‘Sustainable fashion’ is one of the latest buzzword that’s circulating in the entire industry but what is it actually? Is it just another marketing jargon or is there something more substantial that exists beyond it?

Well, in short. Sustainable fashion is a movement that creates clothes that are environmentally friendly. Ecolook from India is one such brand that weaves its garments with the threads of sustainability, believing and promoting the belief that sustainability and only sustainability could nurture nature and make the world a healthier place.

Ecolook, one of the defenders of environmental ethics in the Indian fashion industry believes in going to great lengths to ensure that the entire supply chain starting from harvesting the cotton to the ultimate sewing including the processes in between are all organic.

Their products range from garments to accessories, leather wallets to zero waste necessities.

“I started embracing the culture of slow fashion with Ecoloom and since then it feels like a huge weight has been lifted off my shoulders! Before Ecolook happened, I was always under pressure to buy a new outfit for every occasion. Now I’m taking my own time to think through all of my purchases and thus focusing on buying better quality than quantity. Ecolook helped me publicly end my affair with fast fashion!” says Janani, en employee from the house of Ecolook.

Ecolook is a sister concern of Ecoloom Pty Ltd that has been launched in India. Aligning its goals with that of UN, Ecolook also believes that environmental justices are a reason to initiate a change in the outlook of how brand’s should carry out business.  Selling handmade products ranging from pocket-friendly prices, the brand carefully oversees its entire supply chain so as to ensure fair working wages to the ones in between.

All in all, it has been seen that fashion is the most easily accessible as well as understandable consumer good crafted for shoppers so as to initiate them to opt for sustainable purchasing decisions. And keeping that in mind, Ecolook is all set to conquer the fashion parade with their belief of sustainability.

A clear space is equivalent to a clear mind. When your wardrobe is bursting with clothes which you haven’t been in forever and you don’t see yourself wearing either be it for any reason like you not fitting in them or clothes no longer being in fashion- it’s time to let them go, declutter and clear out.

Decluttering is an important process hence to go through. If you make a conscious effort towards removing the items that no longer serve your purpose as well as cut down on buying items that are usually considered as poor purchases and our overconsumption habits, it will provide you with space for more!

When you’re on the path to decluttering your wardrobe, make it a point to give yourself the headspace to examine and reexamine the attachments you have with your clothes. Decluttering sustainably is also an important factor. Opt for a clothing swap, give your clothes to relatives and friends, donating them to the needy or selling them ‘second hand’ are efficient measures to ensure slow living. If your wardrobe is filled with fast fashion items, you should be giving serious thought to ways of reusing them until they fall apart. 

If you witness yourself not wearing them for a year, its time you give them off. 

If you’re interested in creating a sustainable wardrobe, there’s a high chance that you might stumble upon minimalism. Minimalism is a movement that aims to simplify the lives of people by eradicating their attachment to ‘stuff’ and replacing them with timeless alternatives. A sustainable wardrobe need not be a minimalist one if it doesn’t suit your style of fashion. Instead, a sustainable wardrobe is one that contains fine quality clothing in sustainable fabrics that could be worn regularly and once done using, it could be disposed off in a sustainable manner.

Decluttering is undoubtedly one of the most critical steps to creating a wardrobe that’s not just sustainable but minimalistic too. But one thing to keep in mind is to do this in a way that doesn’t harm the environment thereby avoiding waste. If you’re eyeing out for a way to approach your wardrobe sustainably, it’s suggested that you

1. Religiously untangle yourself from ongoing consumer culture
2. Declutter consciously and mindfully 
3. Learn how to shop sustainably 
4. Learn how to assess a fashion label’s ethics and sustainability

If you are on the lookout for a slow fashion brand that will help you declutter your wardrobe and give your style statement a boost, EcoLook is your one-stop sustainable fashion solution.

We are spiritual beings living a human experience. So, isn’t everything we do spiritual? …. We leave the question to meditate on it. It might be a new concept for some. Every new idea is. Everything we feel and think will increase or decrease the presence of spirituality in our lives. So, do the clothes we wear, they have an impact on us and everything around us. Everything in the universe is composed of the same essential subtle elements, and the energy vibration emitted by each living can influence changes.  

This article talks about Sustainable Eco-Fashion and its path to spirituality. The idea of sustainable fashion X spirituality is part of a broader path towards a more conscious way of life. The concept may seem new, but the approach goes back to the dawn of humankind. Spirituality exists in all beings, in various degrees of concentration and combination, moving on a physical, emotional, and mental level.  

The energy vibration of clothes depends on factors such as the type of fabric, the shape, the colour, design, amount of stitches, among others. The purer these factors, the more virtue the final product will be.   

Natural fibers such as silk and cotton can attract, drink, and retain the divine frequencies of the atmosphere. Clothes made of artificial fiber fabrics such as nylon, terylene, rayon, and polyester do not possess the same capabilities.   

The white, yellow, and blue colours are peaceful colours and those that most attract spiritual and positive vibrations. Patterns such as flowers, leaves, dots, and vines possess similar attributes. Clothes dyed with natural dyes and positive colours, without preconceived designs, in general, attract good vibrations.

At EcoLook, we seek to introduce several purification and cleaning rituals throughout the manufacturing process of our clothes. We have discovered that what works best for us is: choose natural fibers in addition to a socially and environmentally responsible manufacturing process; In the last stage, we store and manage our clothes in an ethical environment before delivering them to you.

Whatever clothes you choose to wear, you can always introduce into your life the purification and cleansing rituals that, like many others, we have forgotten about our daily routine. You can spiritually purify your entire wardrobe. Just keep in mind the characteristics of each garment you decide to buy and work with them, not against them! That will make it much easier to keep your vibration elevated.

Fashion and sustainability are two words that do not go well together. You may ask why?

Let’s break it down.

1. From global shrinking of freshwater reservoirs to depletion of fossil fuels, all are byproducts of garment production and transportation.
2. Heavy usage of pesticides and man-made synthetic fibres has a huge adverse impact on the environment.
3. As per UNFCC, the global fashion industry produces around 10% of green house gas emissions.
4. 20% of global waste water is all due to the fashion industry.
5. Going at this rate, the ‘State of Fashion Report-2018’ by McKinsey & Company predicts that the Fashion Industry is set to use a quarter of world’s carbon budget by 2050.


Alarming, isn’t it? We do not want the Fashion Industry to wage war against the very planet we call our home. Today, the fashion Industry should be held accountable to answer questions of sustainability. Majority of the high street brands which push mass production and quick revenue model ahead of the environment should pause and take a look at the bigger picture- the adverse impact of fast fashion on the social and ecological environment. But since we can’t wash our hands off fashion, we need to regulate and revolutionize the fashion industry. Say hello to SLOW FASHION.

Slow Fashion = No mass production

The Slow Fashion movement is a revolutionary concept that stands for the value of artisans and designers who are constantly working towards inventing value-oriented durable fashion that tends to have a positive impact on the environment with respect to procuring raw materials and product manufacture.

One of the key materials that are heading the Slow Fashion movement is leather. To battle the negative narrative surrounding the ethical sourcing and production of this material, many leading brands have come together with strong policies that workin favor of ethical leather sourcing, stronger environmental standards and a transparent production line.

Why Leather should be your sustainable choice?

Faux leather or the so-called vegan leather is made of PVC or polyester, or simply called plastic. These are made of non-biodegradable materials powered by fossil fuels. If you think killing animals is cruel, then how can you support killing of the planet.

With the launch of new approved assessment guidelines by EU’s Environmental Footprint Steering Committee that deems leather as byproduct from animals killed for food consumption, the material now falls under a positive light when compared to plastic in terms of overall environmental impact.

Add to it, the usage of ethically sourced leather from naturally dead animals makes the material pro-sustainable fashion.

What makes “EcoLook” different.

1. With work underway to create a transparent supply chain, our products symbolize the beauty of this durable classic and promote sustainable fashion.

2. The tanneries we work with have adopted tighter safety protocols that limit the use of chemicals. Newer technologies ensure the leather is more durable with minimum susceptibility to decomposition over longer period of usage. The coloring process is also eco-friendly with adoption of more natural dyes limiting the chemical usage.

3. We use the process of vegetable tanning with naturally occurring plant materials like leaves and bark of the trees. Though vegetable tanning is a lengthy process of several weeks,it ensures the products made from it like luggage bags, wallets and the line of belts we make are strong and highly durable.The beauty of the products made through this process makes it look better with each passing year.

EcoLook is all about making fashion accessories more sustainable. Our range of bags and belts is here to encourage people to buy timeless, hand-crafted, slowly produced accessories that can pass through generations. We have taken a strong stand against the current state of fast fashion consumerism with an aim to eliminate cheaply-made products by fast-fashion brands.

Each piece of accessory that we make is not 100% similar to the other. Our craftsmen ensure every line, color and scar on the leather is celebrated and used accordingly to create a unique masterpiece. This gives each finished product its own individuality. Moreover, the leather continues to age over time even after purchase, according to handling, light exposure and frequency of usage. This helps the look of the product to evolve over time, thus eliminating your need to quickly replace it.

At EcoLook, we are determined to introduce our current generation to the beauty and longevity of slow-made fashion. With our belief in sustainable fashion, we create products that do not need to be replaced regularly. Because of our 20 years of experience in this fashion, accessories and lifestyle industry, creating something natural, long-lasting and unique has been, is and will forever be our primary goal. 

2020 was unforgiving but it did teach us a very important message- Live Sustainably.

Sustainable fashion is in vogue these days. With millennials becoming more conscious about the clothes they wear, sustainable fashion is here to set the trend in 2021. Fashion and shopping is no doubt inevitable but luckily, consumers have started weighing their decisions against how much environmental impact it might have. You too can contribute positively towards sustainability through responsible consumption and the good news is that it will definitely elevate your personal style. Wanna know how? Just follow these 3 trends:

1.Reduce, Reuse, Recycle

You might have come across the term ‘Sustainable Capsule Wardrobe’ that’s doing the rounds in almost all social media platforms? Well, you just need to adopt these 3 simple steps.

• Reduce: Cut down on the material waste hidden in your closet. If you haven’t worn it for a year, chances are you never will. The best thing to do is to donate it rather than throwing it away. There are chances that your used clothing may find it way to the local thrift store rather than the already overflowing landfills causing textile pollution.
• Reuse: No fashion is old. Ever heard of the term Vintage Fashion? So play around with what you have. Mix and match to get that out-of-the-box look. After all, every odd is a style.
• Recycle: Give that old black midi dress a sexy trim and voila! You now have a picture-perfect LBD and an amazingly recycled dress. You can even look for brands that believe in creating fashion through recycled products. For instance, at EcoLook, we have launched a collection of scarves made from raw cotton yarn discarded by garment industries. 

2. Avoid Fast Fashion

Fast fashion is the opposite of sustainable fashion. In order to stay in popular style, some brands launch new designs in quick succession and this practice is rarely ethical. Finding natural raw materials for fabric is difficult at such a fast pace and hence, the products tend to be chemically made from plastic or man-made non-biodegradable substances that add to textile waste.

3. Read The Tag

Do you know how the dresses you are trying on are made? Is it Handmade or factory made? Is the fabric synthetic or natural? Finding answers to these questions can easily help you make a choice whether to buy the dress or not. For instance, a dress made of linen not only looks fashionable but is also durable and biodegradable. Trick is to check for clothes made from sustainable and natural fibres like organic hemp, organic linen, ethically sourced leather, etc.

So there you have it.

These 3 trends are here to not just normalise ethical decision-making but to make our planet a healthier place to live. Since brands produce clothes as per popular demand, don’t you think we should decide what’s best for us and our planet?

By 2050, the textile industry will end up adding 22 million tons of microfiber into the water bodies increasing their carbon footprint from 2 to 26%, a recent report suggests. The upcoming debacle has thus made many fashion designers opt for the Green Code in their work.

Here’s everything that you need to know about recycled plastic – the fabricated material, and if it, at all, promises sustainability.

PET (Polyethylene Terephthalate)

The recycled plastic used in fashion is predominantly made from a material known as PET. It comes in the form of Thermoplastic Polyester Resin, which stays liquid when hot and solidifies as the temperature decreases. The chemical structure of PET makes it sturdy, lightweight and flexible making it a favorite across the fashion industry. It is widely used in making textiles, bottles and other packaging materials.   

Mechanical Recycling

This is a process commonly used for recycling PET materials. First, the plastic is cleaned and grounded into tiny prills (approx 3mm wide). Then the prills are heated to turn into a viscous liquid, which forms the core of the recycled PET.

Recycled PET can be turned into almost anything; for making clothes it’s turned into ‘recycled polyester yarns’. Unlike virgin PET, recycled PET polyester is environmentally beneficial.

According to a recent plastic life-cycle assessment, recycled PET leads to 40 to 85% of non-renewable energy savings. It reduces global warming by 25%, which can be increased to as much as 75%, studies claim. The production process also emits lesser carbon.

Many designers across the world have come forward in this Green Clothes Initiative by creating weather resilient, long-lasting and comfortable clothes from recycled PET plastic. The benefits of such clothes are plenty. They:

• 1) reduce foreign oil dependency
• 2) diminish toxin quantity released in the air due to waste burning
• 3) cut down dumping of waste bottles into the landfills significantly

So, plastic clothes serve the dual role of catering to people’s fashion needs and eliminating environmental wastes at the same time – a win-win situation!

Plastic spun threads can be easily blended with other fibers to produce varied fabrics such as polyester, faux fur, vinyl, faux leather, acrylic rayon, nylon etc.

 The eco-conscious fashion has found its place in the clothing lines for all irrespective of gender, age and taste. One can notice a growing trend of using recycled PET in beach wears and swimsuits as well. The style, fit and texture of green clothes are as good as the regular ones. The only difference you are making by buying them is the one you are making to your planet.

In January 2020, Tennis Australia and a garment company named NC John & Sons came together to mould 1,88,708 PET bottles into apparels.  The company tailored around 25,000 garments for the Australian Open Tennis Tournament and all of them were made of 100% recycled polyester.

EcoLook with its mission statement of ‘Sustainable Fashion  for All’ supports such initiative from the deepest core of the heart and looks forward to being a part of similar endeavors in the future.